Park Smart
Park Smart is a real-time parking guidance system that helps Seattle drivers quickly understand confusing street parking rules through digital signs and mobile map cues, reducing stress, uncertainty, and the risk of tickets or towing.
My Role
UX Designer
A team of 4
Team
3 months
Timeline
Product Design,
User Research,
Usability Testing,
High-Fi Prototype
Skills
Street Parking in Seattle Creates Stress and Uncertainty for Drivers
Street parking in busy areas of Downtown Seattle is challenging because drivers must interpret stacked signs filled with time restrictions, arrows, exceptions, and unclear rules. Instead of quickly knowing whether they can park, they often have to slow down, reread signs, and mentally combine multiple regulations under pressure.
Our research showed that this confusion creates stress, with some drivers spending 10 to 20 minutes looking for parking and others describing the experience as highly stressful. This revealed that the problem is not only parking availability, but also how parking information is communicated.
To address this, we designed Park Smart to translate complex parking rules into clear, real-time visual cues through digital street signs and mobile map guidance, helping drivers make faster and more confident parking decisions.
Solution
Real-Time Parking Guidance Across Physical and Mobile Touch Points
To address this, we created a parking guidance system that translates complex street parking rules into clear, real-time information across digital signs and mobile navigation, helping drivers make faster and more confident parking decisions.
Displays a simple, consolidated view of real-time parking regulations
Helps drivers avoid the stress of interpreting multiple complex street parking signs.
Shows only the most relevant rule, such as free parking, paid parking, no parking, or loading zone.
Physical Digital Sign
Mobile App Feature
Adds real-time parking cues to the user’s navigation app.
Updates throughout the day based on current parking regulations.
Helps drivers quickly understand where to park, how long to stay, and whether to pay.
More content coming up soon!
Feel free to contact me for more information about the project